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MBA — Marketing
Programme fee₹1,96,000
Duration24 months
Learning modeOnline
SpecializationMarketing
About this programme
The current millennium has unfolded new business rules, the most significant of them being that past history or experience in a given product market is no indicator of future success. Market leadership cannot be taken for granted because customer loyalty does not exist anymore. In an era of global trends defining buying decisions, the customer today has a much wider choice; a buyer does not have to adhere only to the locally available brands/services. Given the plethora of television channels, apart from internet marketing and teleshopping, this millennium's customer wants and enjoys being wooed by marketers. Over a period, wooing and cajoling the customer will only intensify. In the traditional selling concept, the main strategy of the company is to find customers for the product manufactured by them and "somehow" convince the customer into buying their product. The approach is through aggressive sales & sales promotion tools with a lot of emphasis on closing the sale even if it means cutting down on prices. As a contrast to this, the Marketing concept emphasizes the importance of consumer needs & behaviour. The approach is to first understand the consumer needs & then approach him with an objective of satisfying him as the most important pursuit. The emphasis is on maximizing profits through consumer satisfaction rather than through just sales maximization. The aim of marketing is to understand the consumer and his needs so well that the product or service so developed should sell by itself. All that is required is to make customer satisfaction as an integral part of the company strategy. In this situation, the knowledge of marketing concepts has become unbelievably valuable to the organisations to fight it out in a churning marketplace. This has resulted in a huge demand for online MBA marketing programs and the career growth of marketing professionals has been exponential in most organisations. Most CEOs and senior management executives in organisations in highly competitive markets are invariably from marketing backgrounds.
Fees and payment options
Payment plans are alternatives. Registration and examination charges may be additional; estimates are marked below.
| Fee / plan | Amount | More details |
|---|---|---|
| Programme tuitionProgrammeDomestic applicants. Registration and annual examination fees are additional. | ₹1,96,000 | View fee details ↗ |
| Tuition per semesterPer semesterDomestic applicants. Registration and annual examination fees are additional. | ₹49,000 | View fee details ↗ |
| Tuition per yearPer yearDomestic applicants. Registration and annual examination fees are additional. | ₹98,000 | View fee details ↗ |
| University registrationOne-timeDomestic applicants; one-time charge. | ₹2,500 | View fee details ↗ |
| Examination feePer yearDomestic applicants; charged annually. | ₹3,000 | View fee details ↗ |
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Take a closer look at the curriculum, learning features and admission requirements.
Fees and entry requirements
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Jain University — complete course brochure
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Am I eligible?
Pass in an Undergraduate (Bachelor) Program of a minimum duration of three (3) years in any stream from a UGC recognized University, with a minimum aggregate of 50% or an equivalent letter/numerical grade. A relaxation of 5% shall be given to SC/ST candidates. Candidates who are in the final semester of the Bachelor Program are also eligible to apply.
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Current recognition for this specific online program has not been verified. Request the university’s current program entitlement before applying.
What does the fee include?
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How does applying work?
Send a request for assistance. The team reviews your requirements and helps you confirm the university’s application process. University admission decisions and fee payments are separate.